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Stronger services,
more vibrant destinations

We support companies, entrepreneurs and municipalities in developing their services and destinations with strategy, territorial identity and a sustainable approach.

Let's talk 20 minutes about your service or destination

+56 9 6715 5645

nicolas@destinovivo.cl

linkedin.com/in/nolave

Ready to begin?

Your service deserves
a real strategy

Let's talk, no strings attached. Tell us about your project and we'll figure out together how Destino Vivo can support you.

Book 20 minutes hola@destinovivo.cl

Who we are

A consultancy that
walks the territory

Destino Vivo is a consultancy specialized in sustainable tourism. We work from the ground (not just the office) to understand the reality of each destination and build strategies that actually work.

We combine strategic vision, experience in municipal management, academic training and an active network in the Chilean tourism sector.

Sustainable tourism Municipal management Territorial development Training Strategy Chile

Nicolás with a group in front of a heritage wooden church in Chiloé

"Sustainable tourism is not a trend, it's the only way to ensure destinations remain alive and profitable over time."

Nicolás Olave, Destino Vivo

Territories

The destinations that
inspire us

Native forest

Chilean coast

Chiloé

Flora & fauna

Natural destinations

Patagonia

Castro, Chiloé

Flamingos in the Atacama salt flat at sunset

Atacama Desert

Central Valley

Valparaíso

Services

What we do
with excellence

From a one-off consultation to full support for your destination. We work according to what your project needs.

Advice for tourism companies and entrepreneurs

Advice for companies and entrepreneurs

Diagnosis and support for tourism businesses that want to grow with strategy and sustainability.

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Consulting for municipalities

Municipal tourism management, development plans, public-private coordination and positioning of local destinations.

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Training and capacity building

Courses and workshops for tourism teams, information officers and entrepreneurs. Practical, applied training.

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Tourism destination development

Route design, enhancement of attractions, service improvement and building a unique territorial identity.

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Process

How we work

Diagnosis

We understand your destination, your team and your real goals before proposing any solution.

Strategy

We design a concrete plan, with a territorial focus and a defined results horizon.

Execution

We support implementation from the inside, not just as external advisors.

Follow-up

We measure and adjust so results are sustainable over time.

Field work

No destination is understood
from the office.

Why Destino Vivo?

Real experience
on the ground

Field work, not just desk work

We visit destinations and work alongside the people who make them run.

An integral vision: strategy + execution + training

We don't fragment the consulting. We support you from the plan all the way to concrete results.

An active network in the Chilean tourism sector

Real access to key players: municipalities, SERNATUR, operators, academics and regional agencies.

A territorial and sustainable approach

Every strategy respects the identity of the place and protects the resources that make the destination unique.

What we believe

Tourism with
belonging and purpose

Territory first

Each destination has its own identity. We don't replicate formulas: we build from what makes each place unique.

Sustainable or it isn't tourism

We protect the resource that gives the destination life. What can't be sustained over time isn't development, it's wear and tear.

Everyone is a host

The local community is the heart of every destination. Without the people who live there, there's no experience worth having.

Sector data

Tourism in Chile:
by the numbers

Official data from INE EMAT + UNWTO. The sector has recovered and now exceeds pre-COVID levels. Well-managed destinations grow faster.

36.7%

National hotel occupancy

Apr 2026 — INE EMAT

1.45M

Overnight stays in the month

Apr 2026 — INE EMAT

5.2M

International tourists 2024

UNWTO — Our World in Data

+16%

Recovery vs 2019

Chile exceeds pre-COVID level

78%

of travelers actively choose destinations with proven sustainable practices

Booking.com — Sustainable Travel Report 2025

+18%

higher average spend per tourist in destinations with differentiated offerings and managed experiences

WTTC — Travel & Tourism Economic Impact 2025

3×

more local value is generated by strategic tourism compared to unplanned mass tourism

UNWTO — Sustainable Tourism Report

Overnight stays by region

INE EMAT — April 2026

International arrivals to Chile

Millions of tourists — 2010–2024 — UNWTO

Sources: INE EMAT / SERNATUR DataTurismo / UNWTO

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The consultant

Who's behind
Destino Vivo

Nicolás Olave Marín

Consultant — Tourism technology — Chile → LATAM

Founder of Destino Vivo, Development Director at Sismotur and Business Development at MP Global. 14 years working with municipalities, entrepreneurs and companies on the strategic management of tourism destinations. Postgraduate in Sustainable Tourism and ICT (Universitat Oberta de Catalunya).

Destino Vivo MP Global UOC Barcelona 14 years of experience Chiloé

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News

Ideas and updates
from the territory

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Estadio Azteca with the flags of the 2026 World Cup nations

Column · Jun 30, 2026

Not going to the World Cup costs more than it seems

The 2026 World Cup will draw 6 billion viewers and USD 6.4 billion in tourism spending in the US alone. While Chile's South American neighbors capture that flow, the country has spent twelve years outside the spotlight.

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Group in front of the heritage wooden church of Aucar, Chiloé

Opinion column · May 31, 2026

Heritage and Tourism: an alliance Chile is still learning to build

What do we do with who we are? A reflection on the relationship between tourism and heritage, Chile's legal framework, and the gap between regulation and practice.

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