Stronger services,
more vibrant destinations

We support companies, entrepreneurs and municipalities in developing their services and destinations with strategy, territorial identity and a sustainable approach.

Let's talk 20 minutes about your service or destination
+56 9 6715 5645
nicolas@destinovivo.cl
linkedin.com/in/nolave
Ready to begin?

Your service deserves
a real strategy

Let's talk, no strings attached. Tell us about your project and we'll figure out together how Destino Vivo can support you.

Book 20 minutes hola@destinovivo.cl

We reply within 24–48 business hours.

Who we are

A consultancy that
walks the territory

Destino Vivo is a consultancy specialized in sustainable tourism. We work from the ground (not just the office) to understand the reality of each destination and build strategies that actually work.

We combine strategic vision, experience in municipal management, academic training and an active network in the Chilean tourism sector.

Sustainable tourism Municipal management Territorial development Training Strategy Chile
Nicolás with a group in front of a heritage wooden church in Chiloé

"Sustainable tourism is not a trend, it's the only way to ensure destinations remain alive and profitable over time."

Nicolás Olave, Destino Vivo

Territories

The destinations that
inspire us

Chilean native forest Native forest
Rocky coast at sunset Chilean coast
Cabin in Chiloé Chiloé
Flamingos in a lagoon Flora & fauna
Countryside and lake landscape Natural destinations
Torres del Paine, Chilean Patagonia Patagonia
Stilt houses of Castro, Chiloé Castro, Chiloé
Flamingos in the Atacama salt flat at sunset Atacama Desert
Vineyard in Chile's Central Valley Central Valley
Hillsides of Valparaíso Valparaíso
Services

What we do
with excellence

From a one-off consultation to full support for your destination. We work according to what your project needs.

Advice for tourism companies and entrepreneurs
01
Advice for companies and entrepreneurs

Diagnosis and support for tourism businesses that want to grow with strategy and sustainability.

Get in touch →
Consulting for municipalities
02
Consulting for municipalities

Municipal tourism management, development plans, public-private coordination and positioning of local destinations.

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Training and capacity building for tourism teams
03
Training and capacity building

Courses and workshops for tourism teams, information officers and entrepreneurs. Practical, applied training.

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Tourism destination development
04
Tourism destination development

Route design, enhancement of attractions, service improvement and building a unique territorial identity.

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Process

How we work

01
Diagnosis

We understand your destination, your team and your real goals before proposing any solution.

02
Strategy

We design a concrete plan, with a territorial focus and a defined results horizon.

03
Execution

We support implementation from the inside, not just as external advisors.

04
Follow-up

We measure and adjust so results are sustainable over time.

Field work

No destination is understood
from the office.

Why Destino Vivo?

Real experience
on the ground

Field work, not just desk work

We visit destinations and work alongside the people who make them run.

An integral vision: strategy + execution + training

We don't fragment the consulting. We support you from the plan all the way to concrete results.

An active network in the Chilean tourism sector

Real access to key players: municipalities, SERNATUR, operators, academics and regional agencies.

A territorial and sustainable approach

Every strategy respects the identity of the place and protects the resources that make the destination unique.

What we believe
Tourism with
belonging and purpose

Territory first

Each destination has its own identity. We don't replicate formulas: we build from what makes each place unique.

Sustainable or it isn't tourism

We protect the resource that gives the destination life. What can't be sustained over time isn't development, it's wear and tear.

Everyone is a host

The local community is the heart of every destination. Without the people who live there, there's no experience worth having.

Sector data

Tourism in Chile:
by the numbers

Official data from INE EMAT + UNWTO. The sector has recovered and now exceeds pre-COVID levels. Well-managed destinations grow faster.

36.7%
National hotel occupancy
Apr 2026 — INE EMAT
1.45M
Overnight stays in the month
Apr 2026 — INE EMAT
5.2M
International tourists 2024
UNWTO — Our World in Data
+16%
Recovery vs 2019
Chile exceeds pre-COVID level
78%
of travelers actively choose destinations with proven sustainable practices
Booking.com — Sustainable Travel Report 2025
+18%
higher average spend per tourist in destinations with differentiated offerings and managed experiences
WTTC — Travel & Tourism Economic Impact 2025
3×
more local value is generated by strategic tourism compared to unplanned mass tourism
UNWTO — Sustainable Tourism Report
Overnight stays by region
INE EMAT — April 2026
International arrivals to Chile
Millions of tourists — 2010–2024 — UNWTO

Sources: INE EMAT / SERNATUR DataTurismo / UNWTO

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The consultant

Who's behind
Destino Vivo

Nicolás Olave Marín

Nicolás Olave Marín

Consultant — Tourism technology — Chile → LATAM

Founder of Destino Vivo, Development Director at Sismotur and Business Development at MP Global. Before founding Destino Vivo, he worked in public tourism management at the Municipality of Ancud, Chiloé, the foundation of his current approach to destinations and local governments. 14 years working with municipalities, entrepreneurs and companies on the strategic management of tourism destinations. Postgraduate in Sustainable Tourism and ICT (Universitat Oberta de Catalunya).

Destino Vivo Sismotur UOC Barcelona 14 years of experience Chiloé
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News

Ideas and updates
from the territory

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Nicolás Olave speaking to the room at the La Higuera territorial branding workshop, with the audience seen from behind
Opinion column · Sep 6, 2026
La Higuera can still choose the tourism it wants

Puñihuil decided seventeen years ago what kind of tourism it wanted, and still keeps that promise. Galápagos did it at a global scale. La Higuera, in Coquimbo, still has that window open.

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Nicolás Olave Marín, founder of Destino Vivo
Column · Aug 13, 2026
Five years of municipal management: what I learned running tourism in Ancud

Smart tourism signage, the Pladetur plan, and the lessons of managing a destination from the inside, at the Municipality of Ancud (2019-2025).

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Rainbow over the Torres del Paine horns, illustrative image of Chile
Analysis · Aug 9, 2026
What is the storm doing to tourism?

In less than a month, two storms hit Chile. Official figures, the Kast government's response, the only tourism-recovery measure announced, and what we propose at Destino Vivo.

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